I’m a Vice President at ZoomerMedia Ltd. (TSX:ZUM) I have over 30 years’ experience in advertising, marketing and consulting in both Canada and the USA.
My first book, The New Old (October, 2008, ECW Press) details how the Baby Boomers are completely reinventing the process of aging – and the implications for companies, government, and society as a whole.
My latest book came out in late April, 2012. Beyond Age Rage:How the boomers and seniors are solving the war of the generations details the apparent “war” between the boomers and seniors on the one side, and the millennials on the other. There’s no question the reinvention of aging – and the ability of the boomers and seniors to push for their needs and wants – is putting pressure on the millennials, who are dysfunctional enough already. But in this book, I show how the boomers and seniors are stepping up to solve the problem…and in so doing, creating the foundations for a very different society in the future.
My previous background was in advertising: I was a partner in Saffer Cravit & Freedman Advertising, which I helped take from start-up to over $150 million in annual billings. The agency had offices in Toronto and Chicago, and was recognized as a leading retail specialist agency in North America. After selling my interest in the business, I worked as an independent consultant and also a consultant to other advertising agencies in Canada and the USA, before joining ZoomerMedia in November, 2005.
Over the years, I have participated at the most senior levels in the creation and placement of over $5 billion worth of media advertising. My functional experience includes strategic planning, creative development, media advertising, merchandising, sales promotion, vendor co-op advertising and co-branding, sales management, and online marketing. My industry experience includes mass merchandising, specialty retailing, health care, technology, automotive, travel and hospitality, financial services, real estate, consumer products, and public policy.
I’ve been a frequent speaker at corporate and industry events, guest on numerous radio and TV shows, and contributor to professional journals.
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