Everybody talks about the “aging of the population” but most of the talk is about numbers. What’s miss is the qualitative story: it’s not that there are more “older people” out there. It’s that they are not the same as the older people of any previous generation.
Focusing on the Baby Boomer generation, this argument explores how this group is permanently destroying previous attitudes toward aging, retirement, senior citizens, and even the concept of death. An analysis of welfare rates and health-care costs demonstrates that the “Boomers” are influencing everything from education and employment to housing, health, beauty, and sex. With solid statistical support, this groundbreaking study takes a closer look at new kinds of social relationships as well as new products that can reduce or even eliminate the effects of aging. The topics covered offer a sneak preview of an imminently new society—one in which receiving a gold watch at the age of 65 will simply mean the first half of life is over. (ECW Press 2008; Description from Amazon.com)
“A 30-year advertising veteran presents a strong case for why marketers need to put Baby Boomers back on their radar screens.”—Direct Marketing News
“David Cravit is a world class expert on the 50+ marketplace. He is an extraordinary author and speaker on this most important emerging psycho-economic sector.” —Scientific Intelligence
“David Cravit’s The New Old demonstrates how the Baby Boomers’ simple act of refusing to age in the same old way — detachment, decline, death — is creating a revolution in everything from health, to finance, to travel, to employment, to housing, to education, to culture, and of course, to beauty, fashion and, yes, sex. The generation and phenomenon that I’ve identified as ‘Zoomers’ are the very people David Cravit calls ‘The New Old’. We’re talking about the same thing. Cravit offers up a fascinating predictive window on the new society that lies just ahead. It shows marketing and media professionals, policy makers, researchers, think-tanks, non-profits and savvy, aware individuals how the Boomers are becoming Zoomers, and why aging will never be the same again.” —Moses Znaimer, Media Owner and Innovator
Click here to purchase ‘The New Old’
Click here for information about booking David Cravit as a speaker
Send David Cravit an e-mail