Welcome to the revolution in aging!

We are at the beginning of one of the most profound social revolutions in history. The Baby Boomer generation is literally re-inventing the entire process of aging, and it will never be the same again. My book, ‘The New Old,’ describes some of the major aspects of this revolution — and how your organization can better deal with it. This web site will feature updates on the book — new ideas, trends, opportunities — and will also be a place where we can interact. I welcome questions, comments, and new ideas, and I hope you will check in often!


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. Vice President, Zoomer Media Ltd. . Author of "The New Old" . 30 years experience in marketing communications, advertising, media . Speaker, writer, commentator on the revolution in aging and how to market to Boomers and seniors

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