Sustainable living: Boomers are the force

       My friend Brent Green has a great post on his blog about the recent annual forum of LOHAS.

LOHAS is an acronym for Lifestyles of Health and Sustainability. It’s not just an idea, but an identifiable market segment representing, says Brent, “one in five U. S. consumers – those who are passionately focused on health and fitness, the environment, natural and organic products, personal development, sustainable living and social justice.”

Not surprisingly, Baby Boomers represent the largest and most potent component of this market. If you’ve never heard of LOHAS – and I hadn’t until Brent informed me – I think you’ll be very intrigued.

Read Brent’s blog here – and check in often. Brent is a bright and innovative marketing thinker when it comes to understanding Boomers, and whenever I read his work I always find my own thinking challenged and stimulated.


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. Vice President, Zoomer Media Ltd. . Author of "The New Old" . 30 years experience in marketing communications, advertising, media . Speaker, writer, commentator on the revolution in aging and how to market to Boomers and seniors

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