To Pay Off Loans, Grads Put Off Marriage, Children

To Pay Off Loans, Grads Put Off Marriage, Children – WSJ.com.

This will start to influence marketing and advertising. It threatens the traditional “consumer life cycle” model, which makes the 25-year-olds so important because they are starting families – and, presumably, forming their brand preferences. Take this trend, and combine it with the growing number of multi-generational households, and you turn grandparents into serious purchasing influencers for products that traditionally targeted only young parents. It will be interesting to see which companies pick up on this.

Advertisements

Published by

davidcravit

. Vice President, Zoomer Media Ltd. . Author of "The New Old" . 30 years experience in marketing communications, advertising, media . Speaker, writer, commentator on the revolution in aging and how to market to Boomers and seniors

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s