The Generation Gap Is Back – NYTimes

The Generation Gap Is Back –

Some much-needed attention to the political realities. The article would have been helped by noting the great difference in the percentage of voter turnout represented by “young” voters vs. “older” voters. In the Obama-McCain election, the 18-24 age group represented just over 9% of all votes cast, while the 45-plus group (boomers plus seniors) represented nearly 60%. (I cover this in much more detail in Beyond Age Rage).

Even without this key factoid, though, the article does a good job of highlighting some of the important differences in needs/wants/attitudes between the generations, and how those could impact political outcomes and public policy.


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. Vice President, Zoomer Media Ltd. . Author of "The New Old" . 30 years experience in marketing communications, advertising, media . Speaker, writer, commentator on the revolution in aging and how to market to Boomers and seniors

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