Is it the recession? Is it a redefinition of “age-expected” behaviors (and purchases) that would have happened anyway? Is it the “new normal”?
Whatever the cause – and whenever it will reverse itself (if) – there’s no doubt that the whole topic of what’s “supposed to” happen at various ages, or life stages, is going to continue to change. There’s no doubt, also, that government policymakers as well as marketers will be relatively slower, rather than faster, to “get” what’s happening.