“Let the elderly have their weed!”

There’s mounting evidence that cannabis is an effective treatment for many ailments that affect the elderly, such as pain associated with nerve damage, strokes and other conditions. The problem is, according to this report on Reason.com, most seniors aren’t aware of the benefits, or are uninformed about the topic generally.

Now it seems there’s a new push to increase that awareness. Read the article and watch the video. I’m going to start following this topic more closely, too.



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. Vice President, Zoomer Media Ltd. . Author of "The New Old" . 30 years experience in marketing communications, advertising, media . Speaker, writer, commentator on the revolution in aging and how to market to Boomers and seniors