When does a delay become a trend? When does a trend become a new norm? Bloomberg columnist Megan McArdle looks at why Millennials are not getting married and not buying homes – the traditional “life stage” activities that marketers have always relied on in deciding that the twentysomething market was so valuable.
But today, as McArdle notes:
They’re living at home in growing numbers. They’re not buying homes, which creates ripple effects throughout the housing market. They’re having more babies out of wedlock than in it. Why can’t millennials get it together?
It’s an excellent piece, and I only wished that more marketers would (finally) get clued in.
You can read it here: Millennials Skip the Ring and Mortgage – Bloomberg View.