Look out, Millennials – here comes Generation Z (Boomers all over again?)

We usually portray the “war of the generations” as Boomers vs. Millennials: the greedy, selfish, aggressive “old people” against the mellow, ironic, ineffective, unambitious “young people.” But now the Millennials may be about to get squeezed from the other side: the next generation in line, dubbed Generation Z, is coming on…and coming on strong. And it’s definitely not going to be more of the same.

Gen Z (those under the age of 19) outnumbers both the Boomers and the Millennials, and according to a report by marketing agency Sparks & Honey, they’re very different than the Millennials: more ambitious, more entrepreneurial, more realistic. Evidently they’ve seen how the Millennials are floundering, and don’t want it to happen to them.

Here’s a graphic summing up the differences between the two generations.



Mature? Future focused? Realists? Want to work for success? They look suspiciously like Boomers to me.

To find out more, read this excellent summary by Leonid Bershidsky on Bloomberg View. It also contains a link to the original presentation.






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. Vice President, Zoomer Media Ltd. . Author of "The New Old" . 30 years experience in marketing communications, advertising, media . Speaker, writer, commentator on the revolution in aging and how to market to Boomers and seniors