Higher % of Millennials read a book last year than over-30’s — surprised?

This may come as a shock to those who think Millenials can’t process any words that aren’t easy to abbreviate for text messaging, but a new study, reported in Tbe Atlantic, shows that a higher percentage of Americans under 30 actually read a book in the past year, compared to those over 30.

On the other hand, they don’t rely on the public libraries as much as older generations. Or at least, not for the same things. While the 55% of the over-30 group cited “books and media” as the library feature they valued most, only 48% of the under-30 group did. Instead, their number feature was “having a quiet, safe place.”

One more finding that I thought was interesting: for all that they’re seen as totally dependent on the Internet, the under-30 group were more likely than the older group to recognize its limitations. A higher percentage of them, compared to the over-30 group, agreed with the statement that there is “a lot of useful, important information that is not available on the Internet.”


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. Vice President, Zoomer Media Ltd. . Author of "The New Old" . 30 years experience in marketing communications, advertising, media . Speaker, writer, commentator on the revolution in aging and how to market to Boomers and seniors

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