A quarter of UK men over 85 had sex in the last year

…but only 10 percent of women did.

That’s one of the interesting findings in a new study released by the International Longevity Centre, and reported here by the Daily Mail online.

The problem for women is that they live longer than men, and as they continue to age they have fewer potential partners to choose from.

Some other data:

  • 60 per cent of men age 65 and 37 per cent of women engaged in sexual activity in the past year. Among them, half reported having sex in the past month.

  • Men think about sex more than women. More than 30 percent of men aged 76-80 said they thought about sex at least once a week, compared to just 7 percent of women.
More than 30 per cent of men aged 76 - 80 thought about sex at least once a week, the study found. Graph shows how often older men thought about sex during the past month - from never to at daily

Graph shows how often older women thought about sex during the past month. Only 7 per cent of women aged 76 - 80 thought about intercourse once a week

What I find interesting here is not the percentages but the absolute numbers.  The total 65+ population in North America is close to 50 million. If even a third of them are thinking about sex regularly and engaging in regularly or occasionally (and I’m averaging downward by understating men), this  throws off a market of more than 15 million people. Is anybody watching this?

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davidcravit

. Vice President, Zoomer Media Ltd. . Author of "The New Old" . 30 years experience in marketing communications, advertising, media . Speaker, writer, commentator on the revolution in aging and how to market to Boomers and seniors

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