How old is old?

In the Middle East and Africa, 17% of people think being “old” starts at age 40. By contrast, only 1% of Latin Americans agree, and only 5% of North Americans agree.

On the other hand, 43% of North Americans think you can’t be classfied as “old” until you hit age 80! In Asia, only 7% of people share this view.

These are just a couple of the interesting findings in a new study published by Nielsen, “The Global Impact of an Aging World.” (You can get the full report here.)  Nielsen asked people in 53 countries at what age they would consider someone to be “old.”

Some highlights:

  • In the 14 oldest countries (median age 42), not surprisingly, “old” is older. 70% think “old” doesn’t kick in until age 70, and almost a third say you’re not “old” until you’re 80.
  • In the 14 youngest countries (median age 27) – equally unsurprisingly – “old” starts younger. 27% say you’re “old” once you hit 60, and about the same say “old” starts at 70. Less than 1% are willing to let you wait until age 80 before you’re labeled “old.”
  • The age of the respondent also matters. The older you are, logically, the older you think “old” is. Globally, about a half of those over 60 think “old” means 80. Talk about defining your way into youth! Those under 60 can’t agree, though – the votes for 60, 70 and 80 are all pretty even.

How old you do think “old” is? Take our my poll – I’ll be writing about this and posting results and comments not only here but on www.50plus.com.

Welcome to the revolution in aging!

We are at the beginning of one of the most profound social revolutions in history. The Baby Boomer generation is literally re-inventing the entire process of aging, and it will never be the same again. My book, ‘The New Old,’ describes some of the major aspects of this revolution — and how your organization can better deal with it. This web site will feature updates on the book — new ideas, trends, opportunities — and will also be a place where we can interact. I welcome questions, comments, and new ideas, and I hope you will check in often!