It’s come to this: 5’9″ white guy tells U of Washington students he identifies as a 6’5″ Chinese woman and their reaction is…

I keep thinking this is finally it – the topic of university goofiness must be exhausted; there can’t be anything sillier left to see. Then along comes a video like this.

I’m really beginning to think that, in cold-blooded marketing terms, a whole new cohort is emerging — not Millennials in general, but Millennials who were liberal arts undergrads in the USA between 2012 and 2016. There must be a lot of them – and they will definitely need a whole different approach to marketing communications.

Watch here as they struggle to tell a 5′ 9″ white guy that he isn’t a 6′ 5″ Chinese woman. After all, if he identifies as a 6′ 5″ Chinese woman, who are they to say he’s wrong? Yes – “identify as” has come to this.

I think this has all kinds of marketing potential for a whole new generation of consumers. I identify as a Porsche driver even though I can only afford a Honda Civic. I identify as a new parent even though I’m childless (maybe I even buy diapers and baby food). I identify as a wine connoisseur even as I sip Two Buck Chuck…

All it needs is a name and it could become a whole new school of thought. Maybe Delusional Marketing. I think it could have a real future

 

“The Chalkening” stalks US campuses in backlash against terrified anti-Trump students

OK – we need a disclaimer right off the top: this is not – I repeat, not – in support of Donald Trump.

But, really — can the presence of TRUMP 2016 scrawled, in chalk, on a stairway on an university campus be construed as an act of violence? As an act of intimidation so dire that it requires the protective intervention of the university authorities?

At Emory University in Atlanta, evidently, the answer is “Yes.” A group of students professed themselves to be so threatened by this deed, that they went crying to the administration, which — at first — promised to help by reviewing security cameras to see if the identify of the Mad Chalker  could be determined.

I say “at first” because of what ensued: an immediate backlash of anger, scorn, and ridicule — from other students, from commentators and (most importantly, if you’re the admin) alumni. In the end, the president was forced to write – in chalk – that Emory believes in free speech. How reassuring.

In a further demo of the law of unintended consequences, the episode provoked an onslaught of TRUMP 2016 messages — collectively, The Chalkening – at campuses across the country.

It really seems as if there’s no upper limit to the childishness of a meaningful segment of Millennial snowflakes still in university. They need protection — from ideas that contradict theirs, from harsh language, from tasteless humor, from cultural appropriation and micro-aggression and a seemingly endless list of offensive words and phrases. It’s good to know that many other Millennials, also in university, refuse to let themselves be identified under the same branding.

Pitt Students ‘In Tears’ and Feeling ‘Unsafe’ After Milo Yiannopoulos Event – Breitbart

Milo Yiannopoulos is Tech Editor of Breitbart News Network, and famous as outspoken and politically incorrect. He’s gay,  Catholic and conservative — an unlikely combination on today’s media landscape. In January, he gained even more fame (or notoriety, if you prefer) when Twitter removed its blue “verification” checkmark from his account, provoking charges that it was targeting conservatives and trying to censor free speech.

So when Yiannopoulos was invited to speak at the University of Pittsburgh, it would have come as no surprise that fireworks might follow.

Yiannopoulos unloaded a number of observations that were unpalatable, to put it mildly, to many students. According to the student newspaper, he said people who believe there is a gender wage gap are “idiots.” He described the Black Lives Matter movement as a “supremacy” group. He called feminists “man-haters.”

Strong stuff. But, hey — free speech, right? And besides, attendance wasn’t compulsory. It was just a campus event that students  could go to, or not.

Ah, but this today’s American campus, and nothing is that simple.

Apparently, the talk was so “traumatizing” that the it literally drove students to tears. Many felt…you know what word is coming…”unsafe.” So the Student Government Board convened a meeting the very next day.

Marcus Robinson, student and president of the Pittsburgh Rainbow Alliance, said, “I felt I was in danger, and I felt so many people in that room were in danger.” He said the school should have made counselors available, in another room, to “protect” students felt “traumatized” by the opinions offered by Yiannopoulos.

Another student, social work and urban studies major Claire Matway, said, “This is more than hurt feelings, this is about real violence. We know that violence against marginalized groups happens every day in this country. That so many people walked out that event feeling in literal physical danger is not alright.”

Literal physical danger?

The answer, of course, was to create a “safe space” – and a coalition of campus organizations promptly convened a meeting to do just that.

You can read all the details here.

The universities, it seems, are producing a distressingly high number of people who seem to have no ability to cope with contrary opinions. If they feel “unsafe” — to the point of “literal, physical danger” – by some opinions delivered at an event they were under no obligation to attend in the first place, can you imagine the meltdown that await them in the real world?

 

Feel the Bern: Sanders-Clinton isn’t a battle of ideology, it’s just one more round of Boomers vs. Millennials

The Bernie Sanders-Hillary Clinton contest is usually presented as a battle for the ideological soul of the Democratic party. He’s a socialist, for heaven’s sake – do they really mean to go that far? Can they let the hard left dominate?

But there’s another way to look at Sanders-Clinton: not as a competition between ideologies, but between generations. It’s one more round in the ongoing battle between Baby Boomers and Millennials. Each side fields a distinctive view, not merely of taxes or regulations or other details of public policy, but of life itself, how things should work and do work, and what really matters.

The Millennial attitude comes down to this: how you feel about yourself is more important than what you actually accomplish.

It’s an understandable position. The Millennials have had the misfortune to be born into an incredibly challenging environment in which it’s difficult to accomplish much: crippling student debt, the gig economy, the greedy Boomers refusing to age and get out of the way. Compound this with an education system preaching self-esteem as the highest goal, and offering protection from the real world as long possible.

No wonder  they flock to Bernie Sanders. He offers the delicious double opportunity to not only feel virtuous, but courageous at the same time. He enables you be on the side of Good, and to do so fearlessly, in defiance of polls and focus groups and weasel words and all the grubby verbal and operational compromises of the usual political process. The very fact that he is a such a long-shot, that he won’t dilute his position to make it more broadly appealing, is part of the thrill. His supporters don’t get there through logic, they feel the Bern – not for them the cold-blooded reasoning, the sweaty bobbing and weaving, of the real world. That it’s an uphill battle, maybe even a lost cause, is the whole point.

Baby Boomers bring exactly the opposite philosophy, and Hillary Clinton is its perfect embodiment: nothing matters but results.

In pursuit of results, the Boomer generation has shown a fanatic work ethic and willingness to constantly change priorities and even identities. From hippie to Yuppie, from Woodstock to Wall Street, without batting an eye. You do what works. You do what advances the cause. And if a large part of that cause is…well, yourself? Hey, no problem.

Not surprisingly, this makes Boomers an easy group to dislike. Here’s Paul Begala, political commentator and former aide to Bill Clinton: “The Baby Boomers are the most self-centered, self-seeking, self-interested, self-absorbed, self-indulgent, self-aggrandizing generation in American history. I hate the Boomers.”

Many of those adjectives are being applied to Hillary Clinton. She’s seen as untrustworthy and unsympathetic, out only for herself. A nag, a scold, a grim score-keeper. She reminds you of that kid we all had in our high school class – you know the one I mean – who always reminded the teacher, on the last day of school, that she’d forgotten to hand out the summer reading assignments.

Meanwhile, Bernie Sanders offers an emotional experience that makes you feel like a hero just for supporting him. You don’t have to worry about whether or not he can actually win, let alone accomplish his stated goals. Those are Boomerish topics – outcomes, results. So pedestrian.

And right on cue, the finger-wagging Boomer steps in. Every Hillary Clinton speech is a resume – I did this, I fought for that. Busy, busy, busy. Committees, policy papers, amendments, coalitions.

Even when she grasps at progressivism, she makes sure to pour a little cold water on it. The Boomer reality check. “Progressives,” she sniffs, “make progress.” What are your numbers? What bills did you pass? What programs did you implement? What good is your ideology if it doesn’t actually, um, accomplish anything?
Thus, the pop-up ad on her website: “I’m a progressive who likes to get things done.” The visitor is invited to click on “I Agree” before proceeding to the site itself.

But wait a minute. Surely the Boomers had their own phase of youthful rage against the system? What about the sit-ins, the Vietnam War protests, the Freedom Riders? Surely the Boomers weren’t always such calculating main-chancers?

Right. But even here – in fact, especially here — we see the same clear distinction between the generations. The Boomers, even as rebel hotheads, were all about results. Feel-good sentiments were never enough. The Vietnam War protests took years, as did the civil rights struggle. People went to jail, people died, and still the Boomers persisted. They made alliances, they worked the system, they were patient, and never confused about what success looked like.

Even the far-out radicals of that time, like the Students for a Democratic Society (SDS), had to put forward detailed, tightly reasoned strategies that emphasized results and not just theatrics. Their Port Huron Statement, written in 1962, runs to more than 30 pages of step-by-step plans and tactics, including a very long-term program to capture and dominate university faculties. (Total success on that one.)

By contrast, look at the Occupy movement of 2011.

Here was a protest, largely driven by Millennials, against the very same inequality that Bernie Sanders condemns so eloquently today. Helped by the Internet, it quickly morphed from Occupy Wall Street to Occupy organizations in many other cities. The Occupy Toronto website proclaimed it intended to “work towards drastic changes to economic systems.” What changes, exactly? “We have not yet put out a unified message but be sure it will come.”

It never did. What came, instead, was winter — and everyone went home.

At that point, Adbusters, the Canadian magazine that was a major influence in the movement, offered this strategic advice for the next step: “We declare ‘victory’ and throw a party…a festival…a potlatch…a jubilee…a grand gesture to celebrate, commemorate, rejoice in how far we’ve come, the comrades we’ve been, the glorious days ahead…We dance like we’ve never danced before and invite the world to join us.”

A grand gesture. Exactly. Can you imagine the Boomers settling for anything so fatuous?

And now the Millennials have another grand gesture on offer. Another opportunity to “dance like we’ve never danced before.” And meanwhile the Boomers chug-chug-chug away in all their “can-do” earnestness, pushing, prodding, parsing, back-filling. Keeping score, like Madame Defarge at the guillotine.

There have been two primaries so far. In Iowa, Clinton barely won, if she won at all (some delegates were chosen by coin toss). And in New Hampshire, she was crushed by the biggest margin in New Hampshire since JFK.

And the actualdelegate count as of today? Clinton: 394. Sanders: 42.
How is this possible?

The Democratc party has a whole other layer of delegates who are not chosen in the primaries. These “super delegates” — party and officials and insiders — exist precisely to inhibit the primary voters’ ability to take the party in a direction the establishment doesn’t want. And the overwhelming majority of them (in New Hampshire, six out of eight) are already in the bag for Hillary.

Oh, and Paul Begala, the Boomer-hater?

He’s a strong advocate for Hillary Clinton. Maybe it’s because he is (gasp) a Boomer, too, though at the youngest end (born in 1961).

Boomers versus Millennials. Outcomes versus dancing.

Demographic timebomb keeps ticking: more people in Europe are dying than are being born

Europe’s long, slow demographic suicide continues. A new study from a Texas A&M demographer confirms that more people in Europe are dying, than are being born.

According to the study, 58% of the counties in Europe has more deaths than births, compared to just 28% of the counties in the USA.

This places even more pressure on Europe’s strained finances, which are already unable to cope with pension and health care requirements as the population ages. It also places into an interesting context the current controversy over immigration and refugees. Some observers believe the real reason Germany’s Angela Merkel is so keen on admitting refugees is that Germany needs young workers.

It’s come to this: USC holds “Consent Carnival” to reach students how to kiss someone without sexually assaulting them

In case you thought the infantilization of Millennials at universities hasn’t yet peaked, check out this story about the Consent Carnival at the University of Southern California.

Apparently the university’s “affirmative consent” standards for sex are sufficiently complex that they require special training. Thus, the Consent Carnival and its kissing booth (I’m not kidding), where students can learn to master the five-point checklist for kissing someone without actually assaulting them.

Whoever thought that universities would become just an extension of Gymboree?

When do you become an adult? Many answers in Atlantic article – and all of them undermine our age-driven thinking

As I’ve written in Beyond Age Rage, the intensity in the “war of the generations” is driven largely  by unmet demands and expectations.

Certain milestones of adulthood — marriage, first kids, first job — are supposed to happen by a certain age. When they don’t, there is criticism and blame from the older generations, and resentment and excuse-making from the younger. The Boomers (me included) make free with “when I was your age…” scolding, and the Millennials, who are not hitting the milestones “on schedule,” react with a whole arsenal of weapons, from irony and indifference to angry pushback (it’s all the fault of the greedy Boomers who won’t die off and unclutter the stage).

But all of this presupposes some kind of agreed-upon schedule of adulthood — markers plus a timetable. The consensus around this schedule informs most social commentary, government policy-making and, certainly, marketing and media-buying.

But what if  the whole construct is bogus?

A provocative article in The Atlantic argues for a much broader and more plastic definition of adulthood.  Most interestingly, for me, it points out  that the benchmarks that are causing so much inter-generational conflict today are themselves very recent — and limited — in history. These benchmarks — the age by which certain things are supposed to have happened — attached primarily to the post-war Baby Boomer generation; they were not nearly as widespread or entrenched in previous generations. The author, Julie Beck, describes them, collectively, as the Leave It To Beaver definition of adulthood. And it’s a totally inadequate way to understand what’s really going on now.

The article provides one more proof that policy-makers and marketers are wrong to use age as the primary tool of measurement in assessing status and behavior. There are many components to adulthood, and many way-stations in status. The rigidity of pursuing, to use a media-buying example, “adults 25-49,” inhibits our understanding of what is really going on out there and how we can best respond to it.

Essential reading!

 

 

 

It’s come to this: at Occidental College, saying “God bless you” after someone sneezes could be a “microaggression”

Reason TV visited Occidental College to find out what exactly constitutes a “microaggression.”

Aside from how scary it is that such an exercise could even be considered necessary on a  campus today, the results are both hilarious and depressing.

Imagine some of these folks — $100,000+ and a BA later — applying to you for a job…

 

Forget the Millennials — it’s the Boomers who will control the future of housing

The Millennials are numerically the largest generation, having finally overtaken the Boomers, and there’s a huge amount of anxiety (and media coverage) of the housing crunch they face, and how they might deal with it. A shockingly high percentage still live, as adults, with their parents. And what underemployment, the burden of  college debts, and firming (if not rising) house prices, there are understandable worries about the impact of the Millennials’ housing choices on the housing market, and indeed the entire economy.

But a new report from Freddie Mac, outlined by Mortgage News Daily online, suggests we forget about the Millennials for a moment, because it’s the Boomers who really control the fate of the housing market.

There are three reasons:

  1. The 55+ age group controls about two thirds of all primary residence equity;
  2. They will account for more than half of the growth in the number of households between 2010 and 220;
  3. They have a number of critical decisions to make about their future housing needs, and those decisions will drive everything else.

From the report:

Freddie Mac says there are some significant issues regarding decisions of the over 55 age group.  Among these are:

  • Their future housing plans. Will more of them age in place or downsize? How will that decision affect housing supply and prices? How will the prospect of longer lifespans affect those decisions? Are they responsible for dependents – children or parents – for longer than they anticipated? Are their plans affected by other family members’ geographic locations?
  • How did the Great Recession impact this group? How greatly were retirements delayed because of financial set-backs? Did the recession have different impacts on the already retired as opposed to the not-quite retired?
  • Does this generation need better information about their housing alternatives? How well do they understand their financial situation? Is age appropriate housing counseling readily available? How well are affordable housing needs being addressed for this age group?
  • How will the 55+ group manage their housing wealth?
  • How is the construction industry adapting to the growth in 55+ households?

We’ve already seen how the actions of the Boomers — i.e., continuing to work pas the traditional retirement age of 65 — are affecting the Millennials in the job market. Now the same thing is going to happen in housing. We really are in an era of intergenerational action, reaction, and dependency.

 

Source: Baby Boomers Control Housing Market Fate